White label casino
The white label casino is one of the business models where online gambling operators launch quickly by means of a ready solution of software and an existing license from a big provider. This model allows for several small casinos to function under one brand but depending on its infrastructure and support given by a white label service provider.
Characteristics
White label service providers include everything the operator needs to start and operate the casino platform: a portfolio of games, payment processing, customer support, and regulatory compliance, in exchange for a revenue share usually paid by the operator to the provider.
With a white-label solution, operators can only brand the platform with very limited customization available through the provider. They are also limited in how much player data they can access because the service provider operates the platform, under whose license it is subject to regulatory, and therefore legal, operating liability.
Responsibilities and compliance
While the operators are largely responsible for their own marketing activities, they are obliged to conform to relevant consumer protection legislation contained within the appropriate Gambling Acts. Relevant advertising standards together with responsible gaming are also adhered to. Operators may be found to be liable in instances where regulatory requirements are breached
Major providers
Among the larger white label casino providers are:
- SOFTSWISS,
- Pragmatic Play,
- Evolution Gaming,
- Playtech,
- NetEnt.
Advantages and disadvantages
Some of the benefits of applying a white label casino model are as follows:
- Fast time-to-market - quickly launch your platforms, operators, without extensive development time.
- Tested solutions - suppliers give operators numerous proven and reliable systems to begin.
- Lower entry costs: Initial investments are usually lower than building up a platform from scratch.
- Access to game portfolio - right away, an operator can offer a huge number of games.
- Low technical knowledge is required - advanced technical knowledge on the part of the operator is not needed to manage the platform.
Established entry procedures exist to ease any launch burden. There are, however, some disadvantages to consider:
- Limited IT support - suppliers are not always well-equipped technically to offer comprehensive IT support.
- Turnover - suppliers treat operators based on their revenue. Thus, there would be less elaborate support and engagements for relatively smaller operations.
