Welcome to the eighth installment of iGaming Kati Yetu, where we explore the journeys and insights of key figures in the iGaming industry. Today, we’re featuring David Ukairo, Sales Manager at IB-Games. With over a decade of experience in iGaming, David has navigated various roles, from cashier to IT and risk management, culminating in his current position. Let’s delve into his story and expert advice.
David Ukairo’s journey in iGaming
David’s entry into iGaming began 12 years ago as a cashier in a betting shop. This hands-on experience provided a deep understanding of punters’ perspectives. He later transitioned to the head office, joining the IT department as Assistant Head of IT, where he managed IT operations and was responsible for Virtual Sports.
When his company faced challenges with risk management, David was tasked with overseeing the sportsbook risk management platform. This role significantly broadened his knowledge of sportsbook operations and sports betting management. Being part of the operations management team of the largest retail betting operators in Nigeria gave him a unique perspective on both retail and online betting operations.
The best career decision
For David, transitioning from IT operations and product support to sportsbook risk management was his best career decision. He explains:
One of the best decisions I made in my career was transitioning from IT operations and product support to sportsbook risk management.
This move not only expanded his knowledge of sportsbook operations but also positioned him as a well-rounded professional with expertise in both technical and operational aspects of the iGaming industry. It gave him firsthand experience in managing risk, understanding player behavior, and optimizing sportsbook profitability, which later became a strong foundation for his shift into B2B sales.
If he could turn back time
If David could go back in time, he would focus on expanding his network and exposure to the global iGaming industry much earlier in his career. He notes:
If I could go back in time, I would focus on expanding my network and exposure to the global iGaming industry much earlier in my career.
While his journey provided a strong foundation in retail betting, IT operations, and risk management, proactively engaging with international stakeholders, attending industry events, and exploring emerging trends sooner would have accelerated his transition into B2B sales and business development. Additionally, he would have pursued more specialized training and certifications in sportsbook analytics and affiliate marketing earlier.
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Advice for newcomers
David’s advice for those entering the iGaming industry is to be adaptable and proactive. He emphasizes the importance of understanding the industry’s multifaceted nature and being willing to learn and grow.
The iGaming industry is highly dynamic, with new technologies, regulations, and trends emerging constantly. To succeed, you’ll need to be able to adapt quickly and continuously update your skills and knowledge.
He suggests focusing on developing a strong foundation in areas like technology, business acumen, regulation and compliance, player behavior, and studio management. Networking and staying updated on industry developments are also crucial.
Building a personal brand in iGaming affiliation
David emphasizes the importance of specialization and authenticity in building a personal brand in iGaming affiliation. Key strategies include:
- specialize and showcase expertise – focus on a niche within iGaming, such as sports betting or casino games, and share your knowledge through blogs, webinars, or social media,
- leverage online platforms – use LinkedIn, Twitter, and YouTube to network with industry professionals and engage with your audience,
- stay updated and relevant – continuously educate yourself on the latest trends and regulations in the industry,
- be authentic – share your experiences and challenges to build trust with your audience.
Strategies for responsible gambling
David stresses that responsible gambling is a shared responsibility. He recommends the following strategies:
- set limits – encourage players to set deposit, loss, and time limits before they start playing,
- self-exclusion options – platforms should provide self-exclusion features, allowing players to take a break if they feel they’re losing control,
- reality checks – implement pop-up notifications that remind players how long they’ve been playing or how much they’ve spent,
- access to support resources – provide easy access to resources like helplines, counseling services, and educational materials on responsible gambling,
- promote awareness – run campaigns that educate players about the risks of gambling and the importance of playing responsibly,
- use data analytics – monitor player behavior for signs of problem gambling, such as frequent large deposits or extended playing sessions, and intervene proactively.
Common mistakes made by influencers
David highlights common pitfalls for influencers in the iGaming industry:
- lack of transparency – failing to disclose sponsored content or partnerships can damage credibility.
- ignoring responsible gambling – promoting gambling without emphasizing responsible play can lead to negative consequences,
- overpromising results – making unrealistic claims about winning chances can mislead audiences,
- not staying compliant – ignoring advertising regulations can result in legal issues,
- neglecting engagement – focusing solely on promotions without engaging with the audience can lead to a loss of followers and influence.
Summary
David Ukairo’s journey and insights offer a comprehensive guide for navigating the iGaming industry, from career evolution to responsible promotion. His emphasis on adaptability, continuous learning, and ethical practices provides a valuable framework for success.
Stay tuned for more interviews in the iGaming Kati Yetu series!
