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A custom casino operator is a casino operator whose gambling platform is fully customized for particular requirements. In contrast to the white label or turnkey solution model, for instance, a custom casino operator provides a platform that was either developed from scratch or obtained the rights to source code from an existing platform, with full control and ownership of software. 

Characteristics 

Custom platforms are fully tailored to the specific operator's needs and ensure independence in terms of functionality, design, and system management. This route means that the operator has to be in possession of a valid license to offer gambling games, while all integrations with external providers are the responsibility of the operators themselves, without intermediaries. 

Components and features 

A typical structure of a custom casino platform would involve the following: 

• Branded user panel - a user interface tailored for branding and design according to preference. 
• UI changes - highly flexible, able to change any part of UI as per the requirement of operator. 
• Data-driven SEO strategy - advanced data-driven strategies that enhance the online presence of the platform. 
• Source code access - access to source code shall provide access to in-depth modifications by the operator. 
• Full ownership - full ownership and intellectual property rights over the software, independent of interests of third-party vendors. 
• Hosting control - freedom to independently take decisions about hosting environments and manage hosting-related matters independently.  
• Technical support - technical support services are supported in compliance with the terms described in the SLA document.  
• Guaranteed technical reaction speed - precise response times in case of anything going wrong with the technical perspective of the site.  
• Admin panel - user access to a dedicated admin panel for taking care of the back-office operations.  
• Scalability - scaling up or modifying the platform as needed. 
• Advanced integrations - integrations with numerous third-party services are supported, including but not limited to the following: payment systems, game providers, and analytics.  
• Smooth updates - changes and patches can be added to the update without disrupting the operation of the platform. 

Pros and cons 

The key benefit of a custom casino platform is independence. An operator fully manages and develops the software themselves or uses outsourced labor, including changes to suit business needs. However, this model is much more expensive because of development complexity, maintenance, and broad technical expertise required.