iGaming Wiki

NetEnt is a Swedish provider of premium gaming solutions for online casinos. Operational from 1996, it has grown into one of the most identifiable and respectable names within the industry, focusing on the delivery of sharp-edge gaming software along with breakthrough technological solutions. Speaking much for itself, the quality-oriented approach of the company has earned a great reputation by developing eye-catching, brilliant, and feature-packed slot games which have drawn in players from around the world. 

History and development 

It was founded by Pontus Lindwall as a subsidiary of the land-based casino operator called Cherry AB. In the early stages, the company stepped into the digital space with full attention to the growing potential of online gambling. Thus, NetEnt launched its first online casino in 2002, and it started licensing gaming software to other operators in 2005. This was followed by the IPO on the Stockholm Stock Exchange, placing it as one of the mature milestones in its development and now a leading player within its industry. 

Over the years, NetEnt has expanded its portfolio to include hundreds of casino games, from classic slots to table games and live dealer experiences. Its emphasis on innovation and player engagement has set it apart from competitors, leading to numerous industry awards. 

Game portfolio 

The library of games from NetEnt ranges across the whole spectrum, but it's most noted for its slot games. Among most in demand are such slots as Starburst, Gonzo's Quest, Dead or Alive, and really famous Mega Fortune with its several millions-of-Euros jackpots. Games of this provider are well-known and appreciated for their great graphics, engaging sound effects, and inimitable gameplay features. 

Apart from this, NetEnt also offers various table games, including different versions of blackjack, roulette, and baccarat. In 2013 NetEnt entered the live casino market too, offering live streaming of games operated by professional hosts. This has enhanced the brand reputation further, as more and more live dealers have gained popularity among players looking for a more realistic experience of playing casinos. 

Technological innovations 

NetEnt has always prioritized innovation, frequently setting new standards in the iGaming industry. One of its key technological advancements was the NetEnt Touch®, that meant games optimized for mobile. This strategic move allowed the company to capture the growing market of mobile gamers, ensuring its titles were accessible on both Android and iOS devices without sacrificing quality or functionality. 

The company was also among the first to embrace HTML5 technology, which replaced the older Flash-based games, providing a seamless and consistent gaming experience across all platforms. Furthermore, NetEnt has integrated advanced back-end solutions for its partners, offering detailed analytics, promotional tools, and custom-tailored gaming content. 

Licensing and compliance 

It has licenses and is regulated by various jurisdictions such as the UK Gambling Commission, Malta Gaming Authority, and Gibraltar Regulatory Authority. Strong compliance means its games are always at the top of fairness, security, and responsible gaming. Such commitment to following regulations has enabled NetEnt to distribute its games through some of the biggest operators in the global online gaming industry. 

Acquisition by Evolution Gaming 

In 2020, NetEnt was acquired by Evolution Gaming, a leading provider of live casino solutions, in a deal valued at over €2 billion. The acquisition married two giants in the industry together, aligning NetEnt's expertise in slot games with Evolution's dominance in the live casino market. This strategic move has enabled the combined entity to offer a comprehensive suite of products catering to a wide variety of player preferences and to reach new markets.