Connect with local players & boost your profit

External Linking (Link Building) 

External linking (link building) is an SEO technique that involves acquiring links from other authoritative websites pointing to the iGaming operator’s site. This increases the operator’s authority in Google’s eyes and makes them more accessible to players. 

Profits for iGaming operators working with us: 

• Higher search engine ranking: Improved rankings on Google lead to more visits to the site, and consequently, more new players.
• Increased credibility and reputation: Links from credible sources build trust in the platform.

Problems we solve: 

• Low visibility in search engines: iGaming operators that aren’t sufficiently visible in Google risk losing potential players. External linking helps increase the site’s authority.
• Lack of organic traffic: External linking supports the generation of organic traffic, lowering user acquisition costs.
• Credibility: We work only with publishers with high Domain Rating (DR).

Onsite SEO Optimization 

Onsite SEO optimization is the process of improving a website to make it more user- and search engine-friendly. Our optimizations focus on both technical aspects and, importantly, building authority in Google’s eyes, making the site more resistant to algorithm changes. 

Profits for iGaming operators working with us: 

• Increased organic traffic: Higher ranking on Google generates free traffic, reducing the cost of acquiring new players.
• Higher authority: Websites gain more authority in Google’s eyes.

Problems we solve: 

• Low search engine visibility: Optimizing the website according to SEO best practices increases its chances of ranking higher in search results.
• Ranking drops: SEO work on authority helps operators maintain organic traffic even after Google updates.

Conversion blockers detector

Conversion blockers detector is a service that uses automated tools to track and verify the appearance, content, and compatibility of a web-based system across different browsers and devices. Regular checks ensure that your website operates as intended and remains secure from undesirable changes due to security breaches or software updates. 

Profits for iGaming operators working with us: 

• Improved brand reputation
• Brand and platform availability 24/7

Problems we solve: 

• Low platform ratings by players
• High player churn, low retention, and high acquisition costs

UXcentric Campaign

The UXcentric campaign focuses on improving user experience on the iGaming platform. The goal is to maximize convenience, ensuring players have easy access to games, bonuses, and payment methods. 

Profits for iGaming operators working with us: 

• Higher conversion and player engagement: Improved UX leads to higher engagement and more time spent on the platform.
• Better player retention: Players are more likely to return to the platform when they have a positive experience.

Problems we solve: 

• Navigation and interface difficulties: Focusing on UX simplifies the interface and reduces barriers to using the platform, leading to better conversion rates.
• High abandonment rates during registration: Optimizing user experiences like registration, payments, and game selection helps retain players on the platform.

Affiliate Programs

Affiliate programs involve collaboration with external partners (affiliates) who promote the iGaming platform and earn commissions for attracting new players. Affiliates use their marketing resources (e.g., websites, blogs, social media) to acquire users for operators. 

Profits for iGaming operators working with us: 

• We significantly increase player bases: By combining various communication channels (TikTok, Telegram, LinkedIn, Facebook, WhatsApp, websites), we attract new users who become active players with growing LTV (Lifetime Value).
• Scalability: Affiliate collaboration allows for rapid expansion in different regions without the need for hiring many marketing employees.

Problems we solve: 

• Ineffective reach to new players – We have a clear target audience and focus all actions on local activities with specific geolocation. We use a hybrid approach, combining social media efforts with a newsroom strategy to acquire loyal user groups.
• High marketing costs – In the affiliate model, the operator only pays for results, meaning acquired players or completed bets, which reduces the marketing risk and costs.

Each of these points is designed to improve both visibility and service quality for players, leading to more active users, higher revenue, and reduced marketing costs in the iGaming industry.