The Kenyan market is undeniably an attractive market for online casino owners. In addition to local players, international brands such as 888casino and casinos belonging to the William Hill group are also emerging in the market. Top 5 online casinos in Kenya: Mozzartbet, BongoBongo, Gamemania, Bangbet and Palmsbet.
Here’s a shortened version of our Q1 2024 report for top 5 online casinos from Kenya.
Overview
The number of active participants in the iGaming market in Kenya continues to grow (it is forecasted that there will be approximately 434.5 thousand players in the market by 2029). Looking at a closer perspective, the user penetration in the online gambling market in Kenya in 2024 will be 0.6%, according to Statisa.
Organic traffic
In the Kenyan market, two brands, Mozzartbet and Gamemania, have strongly marked their presence in Q1. Interestingly, these are also the two brands that experienced a decrease in traffic in the previous quarter of 2023.
User’s engagement
Our analysis, through independent third-party analytical tools, shows that an important yet under-appreciated aspect in the world of iGaming may be the adaptation of design for the culture of the region to which the casino is dedicated. We see that users of regional casinos, on average, stay nearly twice as long on the platform as users of international casinos.
Backlinks
Comparing the casinos from the local market, we see that Mozzartbet has about 3 times more links from unique domains than Gamemania, also their growth a Q1 is 3 times higher. This translates into organic traffic and visibility.
Keyword analysis
Analyzing in detail the visibility on specific phrases, we can see that one direction of visibility strategy is visibility on brand phrases of competitors or brand phrases of specific games that are currently generating the most interest. Analyzing the top 10 keywords with the highest volume for our five casinos, we see that keyword phrases linked to specific gaming brands and casinos combined generate more than 60% of searches per month.
Summary
In conclusion, the Kenyan online casino market is experiencing significant growth, with a forecasted increase in active players and user penetration. As the market continues to evolve, the insights from our Q1 2024 report of top 5 online casinos from Kenya, Nigeria and South Africa, provide valuable guidance for both existing and emerging players in Kenya’s iGaming landscape.
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