Welcome to the first installment of our exclusive interview series, iGaming Kati Yetu, where we bring you in-depth conversations with key figures from the iGaming world. Today, we’re delighted to feature Steven Njoroge, Marketing Department Manager at Ultrabet Kenya. Get a behind-the-scenes look at Steven’s journey in the iGaming world and his insights into navigating the industry.
Steven Njoroge’s journey in iGaming
Steven’s journey into the gaming industry began back in 2015, initially as a referral agent while he was still pursuing his college education. From there, his career took off, and he quickly advanced to a customer service attendant role at Premier Bet. With his dedication and hard work, Steven rose through the ranks, eventually becoming the affiliate manager. However, when Premier Bet halted operations in Kenya, Steven embraced the challenge and moved to Ultrabet, where he currently heads the marketing department.
Steven’s resilience and commitment to the industry are evident in his words:
The best decision I made in my career was to remain resilient and committed to the gaming sector, even in the face of adversity when the betting site closed. I was new to the industry, but I refused to let that setback define me.
The power of networking
Reflecting on his career, Steven emphasizes the importance of networking:
If I could turn back time, I would have prioritized building a strong network with key players in the industry from the very beginning, rather than waiting.
He acknowledges the challenges of scaling the iGaming ladder but underscores that building relationships is essential. For those looking to advance in the field, Steven recommends attending trade fairs, expos, and webinars to immerse oneself in industry knowledge and meet key players.
Building a personal brand and strategy
Steven also shares valuable advice on personal branding:
Building a personal brand is a process that requires time and dedication. Start with the basics, and confidently work your way to the top. Embrace your current position, put yourself out there, and remember that striving for excellence is key. Don’t fear failure; each attempt is an important part of your growth.
In affiliate marketing, Steven balances online efforts with offline connections. He believes in the value of engaging with industry professionals face-to-face to build meaningful, long-lasting relationships.
Common mistakes in the iGaming industry
According to Steven, one common mistake made by influencers in the iGaming world is allowing conflicts of interest to spread their focus too thin:
One significant mistake that influencers often make is allowing conflicts of interest to dilute their focus across multiple products and companies. Instead, concentrate on a specific niche and promote one product at a time for true career fulfillment.
Summary iGaming Kati Yetu #1
Steven Njoroge’s story is one of resilience, networking, and strategic career growth. His insights into the iGaming industry provide valuable lessons for anyone looking to thrive in the field. Whether you’re just starting out or looking to scale your career, Steven’s advice on personal branding and focused career growth can help guide you toward success.
Link to his LinkedIn profile here.
His position during interview: Marketing department manager in Ultrabet Kenya.
Stay tuned for more interviews in the iGaming Kati Yetu series, where we continue to explore the stories of inspiring figures in the iGaming world.
